NSI staff are on site at a global Fortune-100 company providing increased analytical depth and rigor to business intelligence analysis maximizing revenue per customer, detecting and preventing attrition, enhancing brand usage experiences, and optimizing product design.
A global B2C corporation launched a new online service, in an effort to reinvigorate its existing brand franchise. To maximize the success of the launch, timely data on performance, purchase behavior, brand usage, and attrition were critical.
NSI staff played a critical role in providing on-site business analytics support to the global brand leadership team, including weekly prioritization, analysis, and delivery of high impact findings to help find ways to maximize brand performance. In the words of the Director of Business Intelligence, the team provided “a critical component in defining and enhancing decision making through analytics.”