WHO WE ARE

NSI is a professional services firm specializing in multidisciplinary data-driven analytics. Our niche is helping clients better and more reliably understand people and their behaviors on critical, complex decision-making problems. Our highly diverse and experienced team of researchers and analysts apply multidisciplinary social science techniques and various analytic methods to create deeper analyses and clarifying insights enabling our clients to make more informed and better decisions.

DEEPER ANALYSES

To create meaningful analyses one must move beyond asking “what happened” and instead ask “why it happened” and understand the conditions under which it might happen again.

CLARIFYING INSIGHTS

Data is abundant. Plots and graphs are easy. Insights are very hard! But when they are created, they can be hugely powerful because they are actionable and create value for the client.

BETTER DECISIONS

Diversity provokes thought. Decades of research have shown that, for solving complex problems, diversity – a fundamental tenet of NSI – creates far better results than does homogeneity.

OUR WORK

Over the last decade, NSI has worked on hundreds of projects for government and commercial clients. Our clients have become increasingly aware of the importance of accounting for the human component in their analytical and decision-making processes. However, many of their existing practices do not sufficiently accommodate such considerations. Helping clients understand people and their behaviors is precisely what we do. Visit our government and commercial portfolio pages to learn more.

GOVERNMENT PORTFOLIO

NSI provides military and intelligence agencies with mission-focused solutions to complex national security and operational imperatives that span the globe and are of critical importance.

COMMERCIAL PORTFOLIO

NSI provides some of the largest video game companies in the world with predictive analytics, forecasting future events, discourse analysis of social media, and business intelligence.


INFLUENCES AND UNREST IN THE MIDDLE EAST

INFLUENCES AND UNREST IN THE MIDDLE EAST

NSI is providing the Special Operations Command with a variety of research and analyses focused on the regional conflicts, influences, and unrest in the Middle East.

ISRAELI-PALESTINIAN SECURITY REFORM

ISRAELI-PALESTINIAN SECURITY REFORM

NSI contributed to a review for US Security Coordinator for Israel and Palestinian Authority assessing risks and gaps to Palestinian security sector reform measures.

BRAND-SPECIFIC CUSTOMER SENTIMENT

BRAND-SPECIFIC CUSTOMER SENTIMENT

NSI is providing a video game publisher with analytics to measure customer sentiment, identify and prioritize various emerging issues, and to optimize service standards.

BUSINESS INTELLIGENCE ANALYTICS

BUSINESS INTELLIGENCE ANALYTICS

NSI is providing a Fortune 100 company with business intelligence analytic support to maximize revenue per customer, and improve brand usage and product design.

OUR SERVICES

Our clients typically seek solutions to critical and complex decision-making problems requiring a deeper understanding of human behavior as it manifests in the social and business world. We offer a differentiated experience to our clients that leverages our diverse, multidisciplinary expertise, formal training in multiple analytic methods, and significant industry and domain experience.

BARRIER ANALYSIS

BARRIER ANALYSIS

Apply proven techniques in business management and organizational psychology to identify and prevent “fear” barriers from paralyzing and stymieing your organization.

BUSINESS ANALYTICS

BUSINESS ANALYTICS

Provide critical insights into key business objectives enabling clients to get more out of their data, make smarter business decisions, and maximize their bottom line.

DECISION ANALYSIS

DECISION ANALYSIS

Provide explicit assessments and comparisons of complex trade-offs, options, and priorities across multiple decision criteria including cost, feasibility, impact, and risk.

DIGNITY ANALYSIS

DIGNITY ANALYSIS

Identify, measure, and assess interactions between people for adherence to, or violations of, dignity principles such as satisfaction, engagement, advocacy, and loyalty.


DISCOURSE ANALYSIS

DISCOURSE ANALYSIS

Distill and quantify leader speeches, population chatter, social media, and other digitized commentary into meaningful terms, themes, patterns, and sentiments.

HUMAN BEHAVIOR ANALYTICS

HUMAN BEHAVIOR ANALYTICS

Generalize and explain human behavior complexity in political, economic, societal, cultural, and social contexts using multidisciplinary social science analytic methods.

STABILITY MODEL ANALYSIS

STABILITY MODEL ANALYSIS

Systematically identify short and long term economic, social, and political drivers of instability and buffers to stability using a methodologically-grounded analytic model.

VIRTUAL THINK TANK (ViTTa)

VIRTUAL THINK TANK (ViTTa)

Provide rapid, customizable analyses on emergent crises by tapping into the best and brightest minds, foreign voices, varied perspectives, and unconventional thinkers.

IN THE NEWS

Defense Science Board 60th Anniversary

Defense Science Board 60th Anniversary. On September 20, 2016, the Defense Science Board celebrated its 60th anniversary

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Breaking the Fear Barrier Video

Breaking the Fear Barrier and Creating a Culture of Courage. Breaking the Fear Barrier Video of NSI’s President To

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Greatest Threat is ISIS Loner

Greatest Threat is ISIS Loner. In the June 13, 2016 The Journal Gazette Dr. Kuznar discusses his view of the ISIS threat

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Fear Means Failure to Tom Rieger

Interview With Tom Rieger on Overcoming Fear. By Deborah Jeanne Sergeant. After studying dozens of defunct companies bot

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Pronouncements For Defeating ISIS

Pronouncements For Defeating ISIS Dangerously Play Into Grand Strategy. Dr. Lawrence A. Kuznar is professor of anthropol

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Response To President’s Executive Order

Executive Order — Using Behavioral Science Insights to Better Serve the American People. Where Federal policies ha

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Impact of NRC Strategic Deterrence Study

The most recent news on the impact of the National Academy of Sciences’ Deterrence study co-chaired by Dr. Allison Ast

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NAS Space Defense and Protection Project

Dr. Allison Astorino-Courtois was selected to serve on the National Academy of Sciences’ National Security Space Defen

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Dignity is Key Customer Service Metric

Why Dignity is the Key to Customer Service. By Tom Rieger. Taking another look at what it means to treat customers with

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