Improving Measures of Effectiveness in Psychological Operations

March 2018 No Comments

Improving Measures of Effectiveness in Psychological Operations

Speakers: McQuagge, E. (Northrop Grumman)

Date: 8 March 2018

Speaker Session Preview

Abstract: One of the most vital aspects of Military Information Support Operations is the measure of effectiveness of the series. It represents the MISO unit’s ability to justify its skillset and contribution as a warfighting function. But MISO doctrine is lacking in the knowledge required for PSYOP soldiers to provide measures of effectiveness to their series. To improve MISO measures of effectiveness, PSYOP should pull concepts from academic research methodologies and view measures of effectiveness as a mini research project. Doing so creates a universally recognized scientific process that can provide better results and aid in withstanding scrutiny.

Speaker Session Audio File

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