Understanding Mass Self-Communication

Authors | Editors: Cooley, A. (Oklahoma State University); Cooley, S. (Oklahoma State University); Kitsch, S. (Monmouth College); Hinck, R. (Monmouth College)

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This brief discusses a new form of communication within networked societies—Castells’ so-called mass self-communication. The brief highlights how barriers between old and new media are disappearing as increasing technological access creates new forms of labor, challenges traditional understandings of the communication process, and empowers individuals to make otherwise inconceivable system-wide impacts.

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