Understanding Mass Self-Communication

Published:
2021
     |      Updated on
August 15, 2025
Associated SMA Project

This publication was released as part of the SMA Project "Integrating Info in Joint Operations".

Authors: Dr. Asya Cooley (Oklahoma State University); Dr. Skye Cooley (Oklahoma State University); Dr. Sara Kitsch (Monmouth College); Dr. Robert Hinck (Monmouth College)

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This report supported SMA’s Integrating Information in Joint Operations (IIJO) project. For additional speaker sessions and project publications, please visit the IIJO project page.

This brief discusses a new form of communication within networked societies—Castells’ so-called mass self-communication. The brief highlights how barriers between old and new media are disappearing as increasing technological access creates new forms of labor, challenges traditional understandings of the communication process, and empowers individuals to make otherwise inconceivable system-wide impacts.

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